Renshu Eye, Ear, Nose & Throat Hospital Renews Partnership with SGS to Launch Se

source： 2024-06-03 11:15:13 Secondary reading

In recent years, as the incidence of ENT (Ear, Nose, and Throat) diseases has risen and market demand continues to grow, the Chinese government has introduced multiple policies to support the development of specialized private hospitals, including those focusing on ENT care. In January 2022, the Guidelines for the Planning of Medical Institution Establishment (2021-2025) issued by the National Health Commission explicitly encouraged the establishment of privately-run medical institutions. The guidelines removed restrictions on the total number and spatial distribution of such facilities, while also lifting planning-based limitations on clinic setups and implementing a registration-based management system.

The ENT hospital industry is facing intensifying competition, where brand, technology, and service have emerged as critical competitive factors. In this landscape, delivering highly specialized and meticulously tailored medical services has become pivotal to gaining greater market share.

In 2022, after Renshu Eye, Ear, Nose & Throat Hospital (Hangzhou Branch) successfully obtained the SGS Qualicert International Service Certification, the hospital gained profound insights into the significant benefits this certification brings to medical services. As a result, Renshu aims to replicate this success across more branches.

Recently, Renshu Eye, Ear, Nose & Throat Hospital (Shenzhen Branch) formally submitted its application for SGS service certification and held a grand launch ceremony, marking the beginning of Shenzhen Branch’s journey toward achieving international service standards.

For the entire medical group, SGS service certification will not only help establish a standardized service system but also drive each branch to deliver personalized care tailored to local patient needs.

Liu Yongbin, Nursing Director of Renshu Eye, Ear, Nose & Throat Hospital, stated:
Since its establishment, Renshu Eye, Ear, Nose & Throat Hospital has consistently pursued a path of high-quality medical services, committed to providing patients with professional, science-based care and continuous health support, striving to set a new benchmark for international specialized healthcare. Following its achievement in 2020 as one of China’s first medical institutions to obtain DNV certification for both outpatient clinics and minimally invasive surgery centers, Renshu actively pursued SGS Qualicert international service standards to align with global practices and empower its brand through standardized systems. After the Hangzhou branch’s certification in 2022, the Shenzhen branch has now initiated its certification process. We anticipate synergy between these two branches to deliver stable, consistent, and high-level service experiences for patients.

Senior SGS service industry expert stated:
Thank you to Renshu Eye, Ear, Nose & Throat Hospital for choosing SGS again. The Qualicert certification evaluates service levels and capabilities comprehensively—both in terms of customer-perceived experience and enterprise management maturity—through industry-tailored standards, offering strong scientific rigor and applicability. SGS looks forward to further enhancing service capabilities and management through this collaboration, positioning Renshu as an industry benchmark.

With SGS Qualicert certification, Renshu will benefit in three key areas:

Establish brand credibility, win customer trust, and better serve residents of Shenzhen and the Greater Bay Area.
Ensure customer satisfaction and enjoyment during service, boosting trust in high-quality certifications while enhancing societal well-being and pride in national progress.
Drive industry advancement and service upgrades through transparent mechanisms under public oversight and healthy competition in service commitments.

In the future, Renshu will focus on its service philosophy of “Safety, Efficiency, and Compassion”, implementing multiple measures to build a service culture and advance quality. This includes establishing standardized protocols, hosting brainstorming sessions, creating staff service awards, and organizing public welfare activities to enrich service value and protect patient health with “Renshu Quality”.

Renshu Eye, Ear, Nose & Throat Hospital
A national chain specializing in ENT care and international minimally invasive surgery, funded by globally renowned institutions. Adhering to dual DNV and SGS certifications and core values of “Safety, Efficiency, and Compassion”, it delivers internationally aligned specialized care. Renshu is among China’s first medical institutions to achieve DNV and SGS certifications and the first private ENT hospital to join the China Ambulatory Surgery Alliance.

Renshu Shenzhen Futian Branch
A Shenzhen medical insurance-designated facility, partnered with the Eighth Affiliated Hospital of Sun Yat-sen University and Shenzhen People’s Hospital. Located in Central Plaza, Shennan Avenue, Futian District—near CBD financial zones and MixC luxury commercial areas—the branch spans nearly 2,000 square meters, offering high-quality, diversified ENT services to Shenzhen and Greater Bay Area patients.

About SGS Qualicert International Service Certification
In 2016, SGS obtained service certification accreditation from the CNCA (Certification and Accreditation Administration of China), demonstrating its expertise and authority in the field of service certification. This achievement reflects not only the trust of certified enterprises but also recognition from regulatory authorities. Currently, SGS is approved to conduct service certifications across multiple sectors and has been selected for Guangdong Provincial Market Regulation Bureau’s high-end quality certification programs.

The SGS Qualicert International Service Certification centers on customer experience, prioritizing customer needs and benefits. It innovatively designs service touchpoints during service delivery and maps customer interactions using service blueprints. This certification effectively enhances organizational management capabilities, identifies operational gaps, improves overall service culture, and helps organizations become service benchmarks in their industries.

Next article：High-Quality Specialized Care Now Accessible! Renshu Eye, Ear, Nose & Throat Hos previous chapter：仁樹眼耳鼻咽喉科グループは、日本でも著名のある耳鼻咽喉科グループと提携し、日中の耳鼻咽喉科の新たな時代を創造